What I Wished Wedding Vendors Knew After Planning My Own Wedding
After years of working alongside wedding vendors and cheering them on from the sidelines, 2025 was finally my turn… I became the bride. And let me tell you… stepping into the shoes of an engaged couple gave me a whole new appreciation for this industry.
My partner and I knew from day one that we wanted a short engagement. Ten years together and a “type A bride” personality meant that the longer I planned, the more likely I’d overthink everything and end up eloping overseas. So, a quick timeline it was!
I already had my dream team of vendors I’d admired for years - the venue, photographer and florist were no-brainers. But I still had a handful of vendors to book, and the experience taught me so much about what couples really feel on the other side of an enquiry form. These insights aren’t here to criticise - they’re here to help. Because sometimes, a fresh perspective can transform the way you show up for your couples.
And if any of these points feel a little too close to home, don’t stress! This is exactly the kind of thing we help vendors fine-tune every day at The Marketing House.
Please don’t add to the overwhelm
Once we locked in a date (and realised we only had 11 months to go), I went straight into enquiry mode. That’s when it hit me: when you’re newly engaged, information overload is real.
One vendor sent me multiple PDFs, long paragraphs with links to different parts of their website and no clear next step. I filed it under “I’ll read this later,” which genuinely meant “I’m too overwhelmed to look at this again.” Another vendor simply replied with availability, their packages, and a direct link to book - and guess who I chose?
Modern couples crave clarity. Short, simple, beautifully structured information wins every time. I know it did for me.
This is something we specialise in at The Marketing House - setting up enquiry workflows and client experiences that feel seamless, easy and actually convert.
I didn’t fall for the impersonal sales funnel
As a marketer, I understand the value of nurturing leads. But as a bride? I quickly tuned out if it felt pushy or automated.
One vendor emailed me every few days and sent text messages with memes - even though I hadn't even had time to process my first enquiry. It didn’t align with where I was in my planning journey, so I opted out.
A gentle reminder: every couple’s emotional bandwidth is different. Communication should support the process, not clutter it.
If you’re not sure how to balance staying top-of-mind without overwhelming someone, that’s where thoughtful automation and tone-of-voice guidance makes all the difference.
I judged your website… instantly
When my original celebrant cancelled (yes, a minor wedding meltdown occurred), I found myself Googling ‘celebrants on the Gold Coast’ at midnight.
What stood out most? How many websites clearly hadn’t been updated in years.
In a trend-driven industry, an outdated website makes couples wonder whether your service is outdated too. Fresh content, recent photos and branding that reflects who you are today builds confidence long before they enquire.
Updating your visuals, messaging, website and user journey is one of our favourite things to help vendors with - it makes such a difference to how you’re perceived.
I loved seeing the face behind the business
After finding a vendor’s website, I would always jump over to Instagram. And the accounts that stood out? The ones where I could actually see the people behind the brand.
Your work shows what you do but your face shows who I’ll trust on the biggest day of my life.
Stories, behind-the-scenes, personality - that’s what helped me decide whether someone felt like the right fit emotionally, not just aesthetically.
If showing up online feels intimidating, we help vendors create a content plan that feels natural and authentic (and not cringey).
Once we book you, we trust you. Please guide us!
After securing a new celebrant, she went above and beyond. She shared guidance we didn’t even know we needed - vow-writing tips, ceremony structure and little details that made us feel so supported.
Couples don’t know what they don’t know. Your expertise is incredibly valuable, and sharing it early builds trust and a better overall experience.
Sometimes this comes down to simple resources: a welcome guide, helpful email templates, a smooth onboarding flow - it goes such a long way to making this experience a truly special one.
Your digital footprint told me your price point
Before I even enquired, I had a pretty accurate sense of which vendors were premium and which were more budget-friendly.
Why? Because branding, website design, imagery and communication style all tell a story.
Outdated branding = lower perceived value.
Modern, cohesive branding = trust at a higher price point.
Couples notice. Even at midnight with wedding stress tears (mine). If your online presence isn’t quite matching the level of service you provide, that’s something we can help you realign.
Final thoughts
Planning my own wedding made me appreciate this industry even more. Wedding vendors are talented, passionate, and wildly hardworking but sometimes a couple’s experience slips through the cracks simply because systems, branding or communication haven’t evolved with the modern bride.
If any of these points felt familiar or made you think “I really should fix that…,” that’s exactly what we’re here for at The Marketing House. We help wedding vendors simplify, refine, and elevate their marketing so they can attract dream couples and book out with confidence. And speaking from both sides (the marketer and the bride) - your couples will thank you for it.
If you’d like to work with a group of creatives that are as passionate as you are - or if you’d just love a second pair of eyes - we’re here anytime. View our services or contact us, we’re here to help!
