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How to Launch a Brand New Website

If you have ever launched a website, you know just how exciting it is to finally see your hard work come to life! It doesn't matter if you have built a DIY website or had an agency build it for you, there is so much excitement that comes with finally hitting that 'Publish' button and seeing your brand and business out for everyone to see and enjoy.

One question we get asked when we create a brand new website or refresh an exisiting one is 'what do I do to create some excitement before launching?' Whilst this is your opportunity to have a bit of fun with your launch, there are also some other elements you can't miss when launching your brand new website. It's crucial to implement effective promotional strategies that not only drive traffic to your website but also generate excitement among your target audience.

Here we give you some ideas across various channels to promote your new website and build anticipation for its launch.

woman on laptop

Social Media Marketing

This one is an absolute no brainer! Social media is the quickest way to reach your audience and a fun platform for you to get creative. You should already have your social media pages set up with a bit of content already feeding through to create some excitement but if not, it would be best to get this going prior to publishing your website. Platforms such as Instagram, Facebook, Pinterest and LinkedIn are great ways to create some excitement around your upcoming launch.

Idea: Run a Countdown Campaign

Start a countdown on your social media channels to build anticipation. Create visually appealing graphics or videos that showcase sneak peeks of your website's features. Encourage your followers to share the countdown, and consider offering exclusive promotions or early access to those who actively engage with your posts.

Email Marketing

Utilise the power of email marketing to reach your existing audience and potential customers. We recommend using Klaviyo, MailChimp or even just your current platform to craft compelling email campaigns that not only announce the upcoming launch but also provide value and incentives for subscribers to visit your website.

Idea: Exclusive Pre-Launch Access

Create an email list specifically for your website launch. Offer subscribers an exclusive preview or early access to certain features of your website to create a sense of exclusivity and make your audience feel valued. Don't forget to include a call to action that encourages them to share the news with their networks.

woman on computer

Content Marketing

Quality content is essential for attracting and retaining visitors. Develop a content marketing strategy such as video content, blog content and imagery that not only highlights your brand but also provides valuable information or entertainment to your target audience.

Idea: Launch Blog Series or Teasers

Start a blog series that introduces different aspects of your website. This could include behind-the-scenes looks, feature highlights, or success stories. Tease the content on your social media platforms to create curiosity and drive traffic to your blog.

Influencer Collaborations

Find a range of influencers that resonate with your brand who captures the attention of the people you want to attract. Influencers are fast becoming a source of peer recommendations and connecting with influencers in your niche can help you amplify your reach and generate excitement for your new website and business.

Idea: Sneak Peek Takeovers

Collaborate with influencers to take over your social media accounts for a day, offering their followers an exclusive sneak peek at your website. This cross-promotion can introduce your brand to a wider audience and create a sense of urgency among their followers to explore your site once it's live.

influencer on phone

Contests and Giveaways for Your Website

Harness the power of gamification to engage your audience and encourage participation. Contests and giveaways not only attract attention but also foster a sense of community around your brand. Share your giveaway on social media and dedicate a reasonable budget and timeframe to run the campaign to get it to a wider audience.

Idea: Launch Day Giveaway

Host a giveaway on your social media channels or website on the day of the launch. Encourage participants to share your website launch posts, tag friends, or subscribe to your newsletter for a chance to win exclusive prizes or early access. This not only boosts engagement but also expands your reach as participants share your content.

woman celebrating

Promoting and launching a new website requires a multi-faceted approach, combining social media, email marketing, content creation, influencer collaborations, and interactive promotions. By implementing these strategies and incorporating the provided actionable ideas, you'll not only drive traffic to your website but also create a buzz that resonates with your target audience, setting the stage for a successful launch.

If you need help with building a brand new website or just need assistance with creating a launch campaign, get in touch with our team. We'd love to assist you and create some much deserved hype for your new business! Get in touch with us here or book a complimentary consultation to tell us about your exciting project.


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