Zoë Iliff Photography
Branding and Website Design
The Client
Zoe Iliff Photography is a Brisbane and Gold Coast wedding and portrait photography brand known for blending editorial elegance with genuine, emotion-driven storytelling. She offers a refined yet heartfelt approach for couples who value timeless imagery while still wanting the raw, unscripted moments of their day beautifully preserved.
https://www.zoeiliff.com.au/
The Brief
When Zoe Iliff Photography approached us, her vision was to create a brand and website that felt seamlessly aligned with her photographic style - blending editorial elegance with genuine, heartfelt storytelling. The goal was to craft an online presence that reflected both the timeless quality of her portraits and the emotional depth of the moments she captures.
She required a cohesive brand and website design that would:
Position her as a refined, professional photographer with a strong editorial aesthetic
Reflect the balance between timeless portraiture and authentic, unscripted moments
Appeal to couples seeking imagery that feels both elevated and emotionally resonant
We developed a complete brand and website experience that embodies sophistication, warmth, and authenticity, featuring:
Elegant typography and clean visual elements to support a timeless, editorial feel
A refined, soft colour palette that enhances (rather than competes with) her imagery
A strategically designed website that showcases her portfolio while communicating emotion, connection, and professionalism