The Beauty Lineup
Social Media Management
389.4%
Increase in impressions on Instagram
3,982
Average Reach Per Reel
40.2K
Views on a Reel Created by our Team
The Client
The Beauty Lineup is a bridal hair and makeup team, serving brides across Brisbane, the Gold Coast, Northern NSW, and Yeppoon. They specialise in creating flawless, timeless looks for weddings, elopements, and special events, combining professional artistry with a personalised, calming experience. Whether it’s on-location at a beachfront ceremony or in a luxurious bridal suite, The Beauty Lineup ensures every client feels confident, beautiful, and effortlessly bridal on their big day.
The Brief
When The Beauty Lineup, a bridal makeup and hair business, partnered with us, they came to us without a clear content plan and weren’t sure what to post on social media. Their goal was to create engaging posts and reels that would showcase their expertise and attract brides-to-be. They needed support to:
Maintain consistent content creation and posting
Highlight their bridal hair and makeup services and showcase real weddings or styled shoots
Build and grow organic reach while engaging their audience authentically
We developed a tailored social media strategy that blends creative posts, reels, and behind-the-scenes content, positioning The Beauty Lineup as a go-to bridal beauty expert while strengthening their connection with their audience.