Aida’s Photography
Branding and Logo Design
The Client
Aida's Photography is a family, maternity, and newborn photographer known for capturing relaxed, natural moments with warmth and personality. Her work focuses on authentic, fun-loving sessions that reflect families in their element, creating emotive images that feel genuine and timeless.d.
The Brief
When Aida's Photography approached us, her vision was to create a brand identity that aligned closely with the mood and tones of her photography — incorporating richer, moodier colours such as warm browns, rosy pinks, and deep maroon hues. The goal was to develop a brand that felt cohesive with her imagery while reflecting the fun, relaxed nature of her family, maternity, and newborn sessions.
She required a cohesive brand development that would:
Reflect the warm, emotive tones present throughout her photography work
Capture the fun-loving, authentic feel of her family, maternity, and newborn sessions
Appeal to clients wanting natural, personality-filled photography that feels true to their everyday moments
We developed a brand identity that balances warmth, emotion, and personality, featuring:
A rich, earthy colour palette designed to complement the tones within her imagery
Visual elements and typography that feel approachable yet polished
Strategic branding choices that highlight connection, authenticity, and the relaxed experience she offers clients